Fridhs UAB

 Easy to Do Right & Keep Track of What Matters

Strategic development for sustainable business

"Through my company, Fridhs UAB, I want to offer organizations a strategic holistic view through advice and practical solutions for development and change management so that the business has Easy to Do Right & Keep Track of What Matters in an ever-changing world. Offer you help to structure, analyze, prioritize, and plan the development work so that you with a distinct change management get the entire organization involved in the implementation and reach the effects that makes both people, environment and business prosperous and sustainable.

Lars Fridh - PhD, Strategic Advisor and Consultant -

Easy to Do Right & Keep Track of What Matters

About Me

For over 30 years, I have had the privilege of working with leadership, development and change management in various positions at strategic, tactical, and operational business levels. The years as a manager, business & operations developer, project & change manager, researcher, university teacher and competence developer, and IT consultant, have given me a very large experience of development and change management, from many different perspectives.

Lars Fridh - PhD, Strategic Adviser & Consultant -

I consider myself down-to-earth, open, and outgoing with a positive and humble attitude. I find it easy to communicate and strive to be straightforward and honest with integrity. My strength is my analytical and pedagogical ability combined with being driven, structured and reflective. I have a good ability to see and analyze complex activities and visualize the results with a holistic approach.

I have a genuine interest in development and are stimulated by developing organizations as well as ideas and individuals, through curiosity, creativity, and a strong commitment.

For the past 20 years, I have been active in the forest industry and its adjacent areas of activity. Since the beginning of 2023, I am self-employed as a Strategic Advisor and Consultant in development and change management.


Value base

My general attitude and approach is:

When a business has Easy to Do Right & Keep Track of What Matters in an ever-changing world, the prerequisites exist for a lasting business where both people, environment and organization are prosperous and sustainable.

... and is based on the following value base:

  • The world is constantly changing and to adjust and develop the business is necessary for its duration and sustainability.
  • Management and managers have as their most important task to create sustainable conditions for the business operations implementation and ongoing development.
  • Employees are the business's most important resource as their commitment and responsibility are crucial success criteria for the duration of the business.
  • The individual employee fundamentally has the will to perform and needs the right conditions to do well.
  • Development and change management is an ongoing process and not a static individual event.



Strategic development for sustainable businesses

I offer your organization a strategic holistic view for your development and change management through advice and by practical solutions. I help you to structure, analyze, prioritize, and plan development and change for successful implementation and effect in your business. My starting point is always your business-specific needs and conditions, something that we define together. Contact me for more information and an initial dialogue. Some examples of services are:

The strategic work of the Management Team

I offer Boards and Management Teams a help to structure the strategic development work. Based on a strategic holistic perspective, analyse the objectives, current situation and conditions to identify strategic needs for development and change in the business' direction, organization, working methods, digitization and competence. Establish a strategic plan with clear priorities, with consensus and unambiguous communication and messages to the organization for future development and change.

In step with increased globalization and rapid technological development and new ways of working, strategic business development and change management are becoming increasingly important. The management's actions and ability to balance their time between the operative company management and the long-term strategic ones are of absolutely decisive importance. The absolutely most important task for the Management is to create sustainable conditions for the implementation and continuous development of the business with a clear focus on the Assignment. Here, Management must have a holistic view, be clear and consistent in its message and in its requirements and expectations for employees and managers.

It is important that Management has a common understanding of its role in the organization: What is the purpose of Management, WHY does it exist? WHAT should Management do and not do? HOW should the Management work? Equally important is that the Management is united behind visions and decisions and that they have the persistence to pursue issues until they have had an impact on the entire business. Some of the most common reasons why a business does not reach its goals are that the management lacks consistency and persistence.

A Management that stands for something in common, agrees and provides support to managers and employees, drives development and is consistent and persistent creates a functioning whole with enormous power, which has the strength to achieve very good results.

Digitization, new tools, and opportunities
- data & analysis to keep track and make the right decisions.

I offer help with analyzing and structuring the business needs and potential for different analysis methods and increased digitization. Concretize and propose digital comprehensive solutions, for a value-creating information flow for the benefit of both strategic and operational analyses, forecasts, and decision support.

Digital development is moving fast. Large amounts of data are available, and it's easy to collect data yourself. New technologies for analytics and self-learning algorithms (AI) directly in digital applications. Owning your data and having the knowledge and ability to self-analyze, compile and visualize to create forecasts, follow-ups, strategic and operational decision support is becoming increasingly important in an increasingly rapidly changing world. Understanding data is a major competitive advantage.

Operations- Value chain, processes and working methods

With a strategic holistic perspective, I offer help in your work to analyze, structure and visualize the business's value chain, processes and working methods. Identify adjustment needs in processes and working methods for higher value creation. Create clarity and a holistic understanding of the entire business.

A clearly visualized description of the business, what the value chain looks like, what the processes are and descriptions of working methods, accessible to everyone in the organization is important from more perspectives. It creates a holistic understanding and shows what is done in the business, how collaboration takes place and how value is created. It enables effective management of operations and is a basis for development.

Change management - getting everyone on board

Development and change of the MISSION always creates questions, a curiosity, but also a certain concern. WHY should it be performed? WHAT is to be performed? HOW should it be performed? WHO will perform? and WHEN it should be performed. For the success and sustainability of the business, it is important to have clear answers to the questions, regardless of who you ask - the management, the immediate manager or the colleague.

The demand for increased speed in change and action means that employees must be given greater freedom and be better informed. All personnel in the business must know the goals and be able to understand and act independently based on decided strategies. Everyone must have a holistic view of the business and the Mission's WHY-WHAT-HOW-WHO-WHEN in order to be able to take even greater personal responsibility.

When the managers and employees feel that they can influence, and feel that they believe in decisions, a huge force is released in the business, given that the decisions are well-founded and in parity with the Mission. The management's success criteria will be to gather everyone around a unified strategy with a clear focus on the Mission, create transparency in the implementation and with a clear organization and establish values.

Development projects - prioritize, carry out, implement, get an impact

I offer a help to prioritize your projects based on strategic analyses and management goals. Get a clear structure and management with simple decision paths. Last but not least, a structured working method and plan for the implementation and follow-up of the development project.

In line with the constant change of the world, the development wishes can be almost endless. Many projects underway at the same time? Hard to get enough resources? Is a large part of the resources spent on correcting errors? Are the projects standing still? Unclear who makes decisions? Were the effects missed? Did the implementation go awry?



Contact information

  • Lars Fridh
    Phd, Strategic Adviser & Consultant

  • +46 705 20 22 44


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